Woodland Sean G. Thomas






Web Usability: Bank of America

During the summer of 1999, I worked with Agency.com as an Information Architect, and created the architecture for the transitional Web site for Bank of America. At the time, BankAmerica and NationsBank had recently merged, and were creating a schedule of products and services of the merged bank which would be available to NationsBank and BankAmerica customers.

The primary goal of the design below was to create a page which all BankAmerica and NationsBank customers would access, featuring the new Bank of America brand; from there, customers would be redirected to existing content on either the BankAmerica or NationsBank sites (depending on their state of residence) or to new Bank of America content as it became available. The final design was of a top-level home page with a series of underlying "hub" pages, which would vary in content depending on the customer's state of residence.

The left column below features examples of the IA schematics for the Bank of America home and selected hub pages, with corresponding screen captures of the finished pages to the right of each. Click on any of the images below for a full-size version of the image (which will open in a new window).


Home Page

IA for Bank of America home page (click for larger image) Bank of America home page (click for larger image)

Government Services Hub Page

IA for Bank of America government services page (click for larger image) Bank of America government services page (click for larger image)

Financial Tools Hub Page

IA for Bank of America financial tools page (click for larger image) Bank of America financial tools page (click for larger image)

Personal Finance Hub Page (seen by California residents)

IA for Bank of America personal finance page (click for larger image) Bank of America personal finance page (click for larger image)

Personal Finance Hub Page (seen by residents outside California)

IA for Bank of America personal finance page (click for larger image) Bank of America personal finance page (click for larger image)