E-mail: sthomas@woodland.org

PROFILE

Communications professional experienced in Web production, Web usability, search engine optimization, content development and project management.

RELEVANT EXPERIENCE

Web Production: [view portfolio]

• Developed and launched site for Marbridge Group, 2003
• Assisted in relaunch of Ogden Museum of Southern Art site, 2003
• Redesigned and developed site for journalist Robert Schroeder, 2003
• Produced site redesign and delivered Dreamweaver templates for California Association for Microenterprise Opportunity, 2002-03
• Developed sites for Modesto Rehabilitation Hospital and Northern California Rehabilitation Hospital, 2002-03
• Implemented redesign for Woodside Partners, 2002
• Implemented redesign for Craig Hall, 2002
• Redesigned site for MacKay Associates, Inc., 2002
• Produced site redesign for San Francisco Gay Men's Chorus, 2002
• Produced broadcast email, CD-ROM marketing materials and site updates for Jeeves Solutions, 2001-2002
• Produced in-house Web design style guide for Palm, Inc., 2001
• Developed HTML pages and JavaScript for DinnerBroker, 2001
• Implemented redesign for The McKenna Group, 2001
• Developed site navigation, JavaScript, CSS and JSP code for Enfos, Inc., 2001
• Launched sites for Read, Write & Type, MacKay Associates, Inc. and COLA, Inc., 2000
• Implemented redesigns for Jennifer Long Design and Economic & Planning Systems, 2000
• Created demo sites for Utipia and eCaravan, 2000
• Created Java server pages for wine.com launch, including checkout and account information paths, 1999
• Worked with graphic artists and engineering staff to implement Virtual Vineyards redesign, 1998
• Created branded jump pages for Virtual Vineyards corporate clients, 1998-99
• Converted Virtual Vineyards product materials (ex. wine labels, photos) to digital format, 1997-99
• Redesigned Web site for HPD Investment Group, 1999
• In-house development of National Restaurant Association Web site, 1996-97

Web Usability: [view portfolio]

• Redesigned administrative interface for NOCpulse Command Center, 2001
• Redesigned checkout process for wine.com, 2000
• Redesigned top two tiers of Concentric Networks Web site, 2000
• Created IA and functional specifications for Bank of America transitional homepage, 1999
• Developed search interface for National Restaurant Association dining guide prototype, 1996

Search Engine Optimization:

• Generated monthly site traffic reports in Web Trends, and reviewed log files to determine traffic source to client sites, 2002-03
• Generated monthly ranking reports in Web Position Gold tracking client keyword rankings across industry verticals, 2002-03
• Performed competitive analyses comparing client keyword rankings against other sites within industry, 2002-03
• Generated Visio and Excel documents detailing link density within client site(s), 2002-03
• Performed keyword research for current and prospective clients using Wordtracker, 2002-03
• Optimized client site copy and HTML to feature popular industry keywords, 2002-03
• Managed paid inclusion programs of client URLs across multiple search engines, 2002-03

Content Development: [view portfolio]

• Freelance music critic for Splendid, 2003
• Contributing editor for Achieve "e-zine" on CareerBuilder Web site, 1998
• Assisted Virtual Vineyards marketing staff with promotional text development, 1997-99
• Reported on financial Web sites in "Net News" column for Futures Industry magazine, 1996-97

Project Management:

• Located third-party independent contractors, established deadlines and assigned tasks as needed, 1999-present
• Coordinated meetings between clients and additional team members (graphic designers, engineers), 1999-present
• Conducted presentations to clients at both executive and engineering levels, 1999-present
• Collaborated with staff at Agency.com, Cyberplex and Draft Six to structure client presentations, 1999-2002
• Developed focus group questions and incorporated user feedback into Virtual Vineyards interface designs, 1998-99
• Developed business plan for National Restaurant Association dining guide prototype, 1996
• Managed 19,000+ name magazine circulation and association member database for Futures Industry Association, 1994-96

TECHNICAL SKILLS

• HTML 4.0, JavaScript, CSS, DHTML, JSP, ASP, CVS, some CGI and PHP
• Dreamweaver, GoLive, Microsoft Front Page
• Design Tools: Photoshop, Illustrator, Flash, Fireworks, Freehand, Visio, MS PowerPoint
• SEO Tools: Web Position Gold, WebTrends, Wordtracker
• Office: MS Word, Excel. Access, Outlook
• Operating Systems: UNIX, Microsoft and Macintosh platforms
• Typing: 80+ wpm

EMPLOYMENT HISTORY

EDUCATION